Mentessa

My Role
Creative Direction, Branding, UI, Visual & Motion Design

Year
2022


  • Innovating the Future of Work.
    Mentessa revolutionizes the distributed workplace with their learning-by-connecting platform. As their business grew, they needed a visual identity that matched their innovative spirit. Together with my team, we collaborated with Mentessa to create a new identity that truly reflects their values and vision for the Future of Work.

    Concept and Vision
    Understanding that informal learning is crucial for thriving organizations, we crafted a visual identity that embodies this concept. The design features flat shapes resembling the letter "M," symbolizing workplace interactions, and dynamic 3D shapes representing the evolving nature of organizations.

    Visual Identity
    The bold yet comforting colour palette, authentic people photography, and custom word mark with friendly edges create a cohesive and compelling brand identity. The dynamic "M" mark and multi-layered visuals capture Mentessa's commitment to fostering connectivity and growth among employees.

    Impact
    Mentessa's new identity empowers their mission to support distributed workplaces globally, leading the way in the Future of Work with their innovative platform and confident brand personality.

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