Capnamic

Capnamic Ventures is a Germany-based venture capital firm that invests in early and growth-stage companies across a wide range of industries.

As Capnamic approached us, their brand had been pretty much unchanged since the early days. Due to its simplicity, it had served the company well for many years. Yet, it was no longer reflecting their ambition or meeting the expectations of their community. The team knew it was time to move on to something more modern and contemporary.

The first step was bringing everyone on the same page through an alignment workshop. This provided an opportunity for everyone to share their vision for the future of the brand and identify any areas of disagreement.

We defined the new identity with a brand strategy sprint. This helped us explore Capnamic's story as an organization and dial up an authentic and confident personality. One needed to portray in future communications campaigns with founders and investors.